wraggster
November 23rd, 2015, 20:28
http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/3999x2645+0+0/resize/1200x794!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/midas/42ee6fa8be3c19404cff6cd84be7d9f0/203024286/456841414.jpg (http://www.engadget.com/2015/11/23/ee-uk-ad-blocking/)
The ability to block online ads could soon come from an unlikely source. Instead of installing a browser extension or a third-party iOS app (https://itunes.apple.com/gb/app/1blocker-block-ads-tracking/id1025729002?mt=8), there's a chance Brits will be given the option by their mobile network. We've heard rumblings of this before (http://uk.engadget.com/2015/05/15/eu-carriers-plan-block-google-ads/), but now a UK carrier has confirmed it's looking at such a feature; EE's CEO Olaf Swantee tells The Sunday Telegraph (http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/12008197/EE-proposes-restrictions-on-mobile-adverts.html) he's launched an internal "strategic review" to see whether customers should be given "more choice and control over the level and intensity of ads on mobile."
http://www.engadget.com/2015/11/23/ee-uk-ad-blocking/
The ability to block online ads could soon come from an unlikely source. Instead of installing a browser extension or a third-party iOS app (https://itunes.apple.com/gb/app/1blocker-block-ads-tracking/id1025729002?mt=8), there's a chance Brits will be given the option by their mobile network. We've heard rumblings of this before (http://uk.engadget.com/2015/05/15/eu-carriers-plan-block-google-ads/), but now a UK carrier has confirmed it's looking at such a feature; EE's CEO Olaf Swantee tells The Sunday Telegraph (http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/12008197/EE-proposes-restrictions-on-mobile-adverts.html) he's launched an internal "strategic review" to see whether customers should be given "more choice and control over the level and intensity of ads on mobile."
http://www.engadget.com/2015/11/23/ee-uk-ad-blocking/