wraggster
September 14th, 2018, 19:29
Prophet's Brand Relevance Index for 2018 has just been published, revealing that PlayStation has jumped six places from its spot at #9 last year to be the third most-relevant brand in the UK. It was beaten only by Apple at #1 and Lego at #2.
Brand and marketing consultancy Prophet (https://www.prophet.com/relevantbrands-2018/united-kingdom/) surveyed 11,500 consumers in the UK about 240 brands across 27 categories to come up with its relevancy rankings. PlayStation's third-place spot puts it as the only gaming-focused company in the top 10, though other companies with video game-related initiatives scored highly, including Apple in the top spot and other companies such as Google (#4), Amazon (#8), and Android (#10).
https://www.gamesindustry.biz/articles/2018-09-14-playstation-is-the-third-most-recognized-brand-in-the-uk
Brand and marketing consultancy Prophet (https://www.prophet.com/relevantbrands-2018/united-kingdom/) surveyed 11,500 consumers in the UK about 240 brands across 27 categories to come up with its relevancy rankings. PlayStation's third-place spot puts it as the only gaming-focused company in the top 10, though other companies with video game-related initiatives scored highly, including Apple in the top spot and other companies such as Google (#4), Amazon (#8), and Android (#10).
https://www.gamesindustry.biz/articles/2018-09-14-playstation-is-the-third-most-recognized-brand-in-the-uk