wraggster
January 18th, 2019, 16:57
The mobile gaming industry saw continued strength in 2018 in the US and Canada. 60% of Americans and Canadians play mobile games, and their spending brought the industry $9.37 billion in revenue last year.
EEDAR (https://www.npd.com/lps/pdf/eedar-2019-mobile-gaming-report-free-version.pdf), in collaboration with Sensor Tower, has published the full version of the Deconstructing Mobile and Tablet Gaming 2019 report, offering further insight beyond the highlights shared earlier this week (https://www.gamesindustry.biz/articles/2019-01-15-npd-us-canada-saw-more-mobile-gamers-in-2018). The data comes from a survey of 5,000 active US and Canadian mobile gamers ages two and up, who qualified if they had access to a mobile gaming device and had played a game on it within 30 days of the survey.
As previously-reported, EEDAR reports that of a total of 283.1 million mobile users in the US and Canada, 210.9 million play mobile games, a number that's a 5% year-over-year increase.
A gender breakdown shows that 51% of mobile gamers in 2018 were female, and 49% were male. By age breakdown, children 2-12 make up 20% of mobile gamers, play an average of five hours per week, and spend an average of $17 per year. Children are most likely to play kid-friendly games on tablets over smartphones, and learn about new titles from friends and family who are also playing games.
Teens and young adults ages 13-18 make up 24% of mobile gamers, playing for an average of five hours per week and spending an average of $18 per year. Unlike younger gamers, they are more likely to play on smartphones than tablets and enjoy a wider range of genres. YouTube is a key way they discover new games.
https://www.gamesindustry.biz/articles/2019-01-17-us-canada-mobile-gaming-brought-in-usd9-37-billion-in-2018
EEDAR (https://www.npd.com/lps/pdf/eedar-2019-mobile-gaming-report-free-version.pdf), in collaboration with Sensor Tower, has published the full version of the Deconstructing Mobile and Tablet Gaming 2019 report, offering further insight beyond the highlights shared earlier this week (https://www.gamesindustry.biz/articles/2019-01-15-npd-us-canada-saw-more-mobile-gamers-in-2018). The data comes from a survey of 5,000 active US and Canadian mobile gamers ages two and up, who qualified if they had access to a mobile gaming device and had played a game on it within 30 days of the survey.
As previously-reported, EEDAR reports that of a total of 283.1 million mobile users in the US and Canada, 210.9 million play mobile games, a number that's a 5% year-over-year increase.
A gender breakdown shows that 51% of mobile gamers in 2018 were female, and 49% were male. By age breakdown, children 2-12 make up 20% of mobile gamers, play an average of five hours per week, and spend an average of $17 per year. Children are most likely to play kid-friendly games on tablets over smartphones, and learn about new titles from friends and family who are also playing games.
Teens and young adults ages 13-18 make up 24% of mobile gamers, playing for an average of five hours per week and spending an average of $18 per year. Unlike younger gamers, they are more likely to play on smartphones than tablets and enjoy a wider range of genres. YouTube is a key way they discover new games.
https://www.gamesindustry.biz/articles/2019-01-17-us-canada-mobile-gaming-brought-in-usd9-37-billion-in-2018