Shrygue
June 6th, 2008, 20:08
via Gizmodo (http://uk.gizmodo.com/2008/06/06/consumers_to_get_more_info_on.html#more)
Broadband users who have become frustrated by dodgy advertising touting line speeds of 8MB and upwards should be encouraged by recent news from Ofcom.
As we all know, these sorts of consistent speeds are the stuff of fantasy, making it all but impossible for the consumer to work out exactly how fast a connection with a specific ISP will end up being.
While it can't do anything about the marketing terminology, Ofcom is encouraging ISPs to provide clear assessments of speed estimates on their websites. It's also pushing to offer better customer service in resolving line problems and notifications of fair use limits.
Unfortunately it's a voluntary process, and Ofcom can't do anything about it if people don't get on board, but it has a range of ISPs signed up already and if consumers are aware of the scheme it'll make it easier to avoid those who refuse to chip in.
You can view a list of providers that have already signed up here (http://ofcom.org.uk/telecoms/ioi/copbb/list/).
Broadband users who have become frustrated by dodgy advertising touting line speeds of 8MB and upwards should be encouraged by recent news from Ofcom.
As we all know, these sorts of consistent speeds are the stuff of fantasy, making it all but impossible for the consumer to work out exactly how fast a connection with a specific ISP will end up being.
While it can't do anything about the marketing terminology, Ofcom is encouraging ISPs to provide clear assessments of speed estimates on their websites. It's also pushing to offer better customer service in resolving line problems and notifications of fair use limits.
Unfortunately it's a voluntary process, and Ofcom can't do anything about it if people don't get on board, but it has a range of ISPs signed up already and if consumers are aware of the scheme it'll make it easier to avoid those who refuse to chip in.
You can view a list of providers that have already signed up here (http://ofcom.org.uk/telecoms/ioi/copbb/list/).