JKKDARK
June 7th, 2008, 14:59
via S-Times (http://www.s-times.net/06062008/21/sega_we_want_to_be_in_the_top_five)
Sega is one of the most recognisable publishers in the business, yet the company still hasn't cracked the top five.
Sega UK MD wants that to change as soon as humanly possible. And the ball is already in motion to make it become a reality.
“We have always been very clear in our ambition to become a top five publisher,” Pritchard said in an interview with MCV. “And the company has made acquisitions and investments as part of that strategy."
"April was our best ever month, with an 11.4 per cent value share and second place, but we have to be realistic about the impact other publishers’ big releases will have on that. Year to date, we are number three pub in value, with a share just short of 10 per cent. That may drop a little, but we have a good chance to improve on last year’s market share and to improve on our profitability.”
While the company stumbled early on, "we’re really starting to get going on 360 and PS3," he added.
Sega is one of the most recognisable publishers in the business, yet the company still hasn't cracked the top five.
Sega UK MD wants that to change as soon as humanly possible. And the ball is already in motion to make it become a reality.
“We have always been very clear in our ambition to become a top five publisher,” Pritchard said in an interview with MCV. “And the company has made acquisitions and investments as part of that strategy."
"April was our best ever month, with an 11.4 per cent value share and second place, but we have to be realistic about the impact other publishers’ big releases will have on that. Year to date, we are number three pub in value, with a share just short of 10 per cent. That may drop a little, but we have a good chance to improve on last year’s market share and to improve on our profitability.”
While the company stumbled early on, "we’re really starting to get going on 360 and PS3," he added.