wraggster
April 13th, 2020, 21:26
Nintendo spent big on TV ads last month, especially to promote Animal Crossing: New Horizons, and it looks like no other gaming brand came close to touching a similar total spend.
According to data shared by VentureBeat (https://venturebeat.com/2020/04/12/gaming-industry-tv-ad-spend-is-rising-blame-tom-nook/) and iSpot.tv, Nintendo spent an estimated $14.6 million on TV ads last month, $3 million more than it spent in February.
That money went toward 20 different ads that aired over 3,000 times, with
https://youtu.be/b1o8gzGzBdk seeing the largest budget for a single ad.
Nintendo was the only gaming company to spend over $1 million on TV ads, with the second-biggest spend coming from Bethesda at an estimated $866,000 split between two ad spots. $499,000 of that went toward the Doom: Eternal official launch trailer.
Xbox spent the third most, with $641,000 across four ads and its biggest spend -- $269,000 -- on a Doom: Eternal ad in partnership with Bethesda.
https://www.gamesindustry.biz/articles/2020-04-13-nintendo-spent-over-USD14m-on-tv-ads-in-march
According to data shared by VentureBeat (https://venturebeat.com/2020/04/12/gaming-industry-tv-ad-spend-is-rising-blame-tom-nook/) and iSpot.tv, Nintendo spent an estimated $14.6 million on TV ads last month, $3 million more than it spent in February.
That money went toward 20 different ads that aired over 3,000 times, with
https://youtu.be/b1o8gzGzBdk seeing the largest budget for a single ad.
Nintendo was the only gaming company to spend over $1 million on TV ads, with the second-biggest spend coming from Bethesda at an estimated $866,000 split between two ad spots. $499,000 of that went toward the Doom: Eternal official launch trailer.
Xbox spent the third most, with $641,000 across four ads and its biggest spend -- $269,000 -- on a Doom: Eternal ad in partnership with Bethesda.
https://www.gamesindustry.biz/articles/2020-04-13-nintendo-spent-over-USD14m-on-tv-ads-in-march