wraggster
April 19th, 2020, 22:11
Marketing intelligence firm Sensor Tower is on the record as being bullish about mobile gaming's prospects during the pandemic (https://www.gamesindustry.biz/articles/2020-04-02-mobile-games-spending-expected-to-weather-covid-19-with-minimal-impact), and today it released some information backing up those calls in the short-term.
According to a Sensor Tower blog post (https://sensortower.com/blog/europe-coronavirus-mobile-apps-impact), mobile gaming metrics across Europe were up significantly during March, when much of the continent was locked down due to COVID-19.
Sensor Tower said March was the best-ever month for game downloads, with new installs across Europe up 19% over February and closing in on 1.2 billion.
User spending was also up for the month, but not quite as much. Sensor Tower said Europeans spent $740 million on mobile games in March, up 12% month-over-month.
It wasn't just games that were breaking records last month. Sensor Tower said it was the best month ever for downloads and user spending across every app category.
https://www.gamesindustry.biz/articles/2020-04-16-european-mobile-game-downloads-growing-faster-than-spending
According to a Sensor Tower blog post (https://sensortower.com/blog/europe-coronavirus-mobile-apps-impact), mobile gaming metrics across Europe were up significantly during March, when much of the continent was locked down due to COVID-19.
Sensor Tower said March was the best-ever month for game downloads, with new installs across Europe up 19% over February and closing in on 1.2 billion.
User spending was also up for the month, but not quite as much. Sensor Tower said Europeans spent $740 million on mobile games in March, up 12% month-over-month.
It wasn't just games that were breaking records last month. Sensor Tower said it was the best month ever for downloads and user spending across every app category.
https://www.gamesindustry.biz/articles/2020-04-16-european-mobile-game-downloads-growing-faster-than-spending