wraggster
April 27th, 2020, 21:26
Gaming brands are spending more money on TV advertising during the COVID-19 lockdown, and impressions have nearly doubled in the US.
That's according to data from VentureBeat and iSpot.tv (https://venturebeat.com/2020/04/26/game-industry-doubles-down-on-u-s-tv-ads-during-pandemic/), which found that ad spending in the US reached $19.2 million between March 16 and April 15, generating 1.29 billion impressions.
Many state governments introduced lockdown measures in response to the coronavirus pandemic around late March, providing game companies with a captive audience to sell and advertise to.
Nintendo continues to prioritise Animal Crossing: New Horizons with its current ad campaign, which has surpassed 713 million impressions during the period and far surpassed the exposure of any other game company.
https://www.gamesindustry.biz/articles/2020-04-27-animal-crossing-new-horizons-us-ad-campaign-dwarfs-competitors
That's according to data from VentureBeat and iSpot.tv (https://venturebeat.com/2020/04/26/game-industry-doubles-down-on-u-s-tv-ads-during-pandemic/), which found that ad spending in the US reached $19.2 million between March 16 and April 15, generating 1.29 billion impressions.
Many state governments introduced lockdown measures in response to the coronavirus pandemic around late March, providing game companies with a captive audience to sell and advertise to.
Nintendo continues to prioritise Animal Crossing: New Horizons with its current ad campaign, which has surpassed 713 million impressions during the period and far surpassed the exposure of any other game company.
https://www.gamesindustry.biz/articles/2020-04-27-animal-crossing-new-horizons-us-ad-campaign-dwarfs-competitors