wraggster
May 26th, 2020, 16:50
It's actually surprising that Lego and Nintendo, two icons of family entertainment, have never worked together before.
Warner Bros' various Lego video games are among a select group of third-party titles to have sold big on Nintendo consoles, whereas Nintendo's cast of characters have long proven themselves to be a licensing goldmine for toy companies. The two brands clearly match-up, which is why the news that Lego and Nintendo had collaborated on a Super Mario project was exciting.
The project, however, isn't what anyone had expected. It would have been easy -- and probably quite lucrative -- for Lego to put together some branded sets: blister packs of figures and a giant Peach's castle to build. You could even foresee a Lego video game featuring Mario and chums.
https://www.gamesindustry.biz/articles/2020-05-25-why-it-took-five-years-to-build-lego-super-mario
Warner Bros' various Lego video games are among a select group of third-party titles to have sold big on Nintendo consoles, whereas Nintendo's cast of characters have long proven themselves to be a licensing goldmine for toy companies. The two brands clearly match-up, which is why the news that Lego and Nintendo had collaborated on a Super Mario project was exciting.
The project, however, isn't what anyone had expected. It would have been easy -- and probably quite lucrative -- for Lego to put together some branded sets: blister packs of figures and a giant Peach's castle to build. You could even foresee a Lego video game featuring Mario and chums.
https://www.gamesindustry.biz/articles/2020-05-25-why-it-took-five-years-to-build-lego-super-mario