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View Full Version : Amazon is reportedly spending nearly $500 million a year on its video game division



wraggster
February 16th, 2021, 23:07
Amazon's video game division has been struggling to get off the ground (https://www.gamesindustry.biz/articles/2019-06-21-amazons-struggle-is-a-reminder-that-content-is-still-king-opinion), and a report from Bloomberg indicates just how much has been spent trying to make it happen.
Two sources familiar with Amazon's budget told Bloomberg (https://www.bloomberg.com/news/features/2021-01-29/amazon-game-studios-struggles-to-find-a-hit) that the tech giant is spending "nearly $500 million a year" operating the video game division.
This number does not include Twitch, the streaming service that Amazon bought in 2014 (https://www.gamesindustry.biz/articles/2014-08-25-amazon-in-talks-to-buy-twitch-report), nor its cloud streaming service Amazon Luna (https://www.gamesindustry.biz/articles/2020-09-24-amazon-announces-new-cloud-gaming-service-luna).
Amazon has brought in a number of video game veterans since first setting up its development operation, including Portal designer Kim Swift and Far Cry 2 director Clint Hocking, neither of whom are still with the company.
Amazon is reportedly spending nearly $500 million a year on its video game division | GamesIndustry.biz (https://www.gamesindustry.biz/articles/2021-01-29-amazon-is-reportedly-spending-nearly-usd500-million-a-year-on-its-video-game-division)

Mariwuns
July 25th, 2021, 18:08
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Harymol
July 25th, 2021, 18:09
It seems to me that this is amount. But if you take into account the turnover of money on Amazon, then this is insignificant. Amazon is one of the most convenient online stores. You can always find anything there, from games to different instruments. One day my mother wanted to install bedside lamps in the house. She looked at the product on eBay, Aliexpress, Walmart, and more. But in the end, I found https://www.amazon.com/Night-Light-Plug-Smart-Sensor/dp/B07NF4P12L on Amazon. Mom is happy with the product and even plans to order a few more nightlights soon. I think it is because of the wide selection and quality of products Amazon is a success. If a company can afford to spend $ 500 million on one segment, then I think it also invests a lot in the rest.