Shrygue
June 16th, 2008, 18:29
via Computer and Video Games (http://www.computerandvideogames.com/article.php?id=191020)
Remember Sony's Walkman brand? It used to be synonymous with portable music players until Apple's iPod wiped the floor with it, yet it's Sony that's come out on top of a recent survey on brand innovation.
Apple had to settle for second in the list after the Incite survey asked 500 people between the ages of 18 and 65 to name the brands they consider to be the most innovative.
Nintendo, renowned for innovation among the gaming community, ironically placed the lowest out of the three major console makers, slotting in at seventh below Microsoft at third. It seems that, despite selling a billion Wii consoles a day, Nintendo is yet to defeat Sony's brand power among the masses.
According to the concluding report (via Brand Republic), 74 percent of people like brands that are 'constantly moving forward', but 60 percent however opposed the creation of something new for the sake of it.
The top 20 brands the survey considered to be innovative are:
Sony
Apple
Microsoft
Virgin
Nokia
Dyson
Nintendo
Tesco
Sky
Panasonic
Honda
Samsung
Google
Phillips
Dell
Toyota
eBay
Amazon
BT
Toshiba
Remember Sony's Walkman brand? It used to be synonymous with portable music players until Apple's iPod wiped the floor with it, yet it's Sony that's come out on top of a recent survey on brand innovation.
Apple had to settle for second in the list after the Incite survey asked 500 people between the ages of 18 and 65 to name the brands they consider to be the most innovative.
Nintendo, renowned for innovation among the gaming community, ironically placed the lowest out of the three major console makers, slotting in at seventh below Microsoft at third. It seems that, despite selling a billion Wii consoles a day, Nintendo is yet to defeat Sony's brand power among the masses.
According to the concluding report (via Brand Republic), 74 percent of people like brands that are 'constantly moving forward', but 60 percent however opposed the creation of something new for the sake of it.
The top 20 brands the survey considered to be innovative are:
Sony
Apple
Microsoft
Virgin
Nokia
Dyson
Nintendo
Tesco
Sky
Panasonic
Honda
Samsung
Phillips
Dell
Toyota
eBay
Amazon
BT
Toshiba