JKKDARK
August 1st, 2008, 16:38
http://www.aussie-nintendo.com/?pageid=article&t=11721
Sega's American president has compared his company to THQ recently, explaining that Sega's now competing with the "next tier" of publishers, but that it's not yet ready to take on the giants.
"THQ is a good company for us to model ourselves on and go after in terms of market share," Jeffrey said, adding that Sega has doubled its shares on the market annually.
To date, Sega's been successful competing with the likes of Capcom, Midway and Eidos, but Jeffrey said, "We don't intend to be an Activision or an Electronic Arts - one of those juggernauts. We're actually really happy where we are. We can be small and agile and yet extremely profitable and successful."
Sega's American president has compared his company to THQ recently, explaining that Sega's now competing with the "next tier" of publishers, but that it's not yet ready to take on the giants.
"THQ is a good company for us to model ourselves on and go after in terms of market share," Jeffrey said, adding that Sega has doubled its shares on the market annually.
To date, Sega's been successful competing with the likes of Capcom, Midway and Eidos, but Jeffrey said, "We don't intend to be an Activision or an Electronic Arts - one of those juggernauts. We're actually really happy where we are. We can be small and agile and yet extremely profitable and successful."