wraggster
August 5th, 2008, 15:38
Sarah Chudley, Bizarre Creations' commercial director, has explained that Microsoft "wasn't in the right place" to acquire her company.
Speaking to Videogaming247, Chudley said that Bizzare Creations, which was acquired by Activision last year, wasn't bought by Microsoft due to the company's "internal structure" and single platform focus.
"Obviously as the publisher they had to know what was going on, but their internal structure probably wasn't in the right place to buy things at the time," she said. "And they're a single format. OK, Xbox is doing fantastically, but who knows what's going to happen in the future?"
http://www.gamesindustry.biz/articles/microsoft-wasn-t-in-the-right-place-to-acquire-bizzare-creation-says-chudley
Speaking to Videogaming247, Chudley said that Bizzare Creations, which was acquired by Activision last year, wasn't bought by Microsoft due to the company's "internal structure" and single platform focus.
"Obviously as the publisher they had to know what was going on, but their internal structure probably wasn't in the right place to buy things at the time," she said. "And they're a single format. OK, Xbox is doing fantastically, but who knows what's going to happen in the future?"
http://www.gamesindustry.biz/articles/microsoft-wasn-t-in-the-right-place-to-acquire-bizzare-creation-says-chudley