Shrygue
October 29th, 2008, 20:35
via Computer and Video Games (http://www.computerandvideogames.com/article.php?id=200367)
Fallout 3 developer Bethesda has made a sudden email request to numerous game websites to "immediately remove" all trailers for the highly anticipated RPG.
In a seemingly forlorn email to multiple websites hosting the videos, Bethesda Softworks marketing VP Pete Hines has requested the offending trailers are to be removed "in connection with ESRB's advertising guidelines."
The emailed request did not state precisely why the trailer has been flagged by the Entertainment Software Ratings Board, though it is very likely that one particular trailer - the developer walkthrough at this year's E3 - has been identified by the ratings board as a breach of 'Principles and Guidelines for Responsible Advertising Practices'.
The E3 trailer, which can still be found on user-content sites such as YouTube, featured a number of shootouts with various enemies, and on several occasions showed a camera zooming in on an enemy head exploding in slow motion.
It is highly likely that this was seen as a breach of the ESRB's advertising principles, which state that no adverts should feature "graphic and/or excessive depictions of violence ... graphic and/or excessive depictions of blood and/or gore".
The controversy could not have come at a worse time for Bethesda, who see the release of Fallout 3 today in the US and Friday in the UK. Though, some observers have noted, that for the very same reason the controversy and column inches couldn't have come at a better time.
Fallout 3 developer Bethesda has made a sudden email request to numerous game websites to "immediately remove" all trailers for the highly anticipated RPG.
In a seemingly forlorn email to multiple websites hosting the videos, Bethesda Softworks marketing VP Pete Hines has requested the offending trailers are to be removed "in connection with ESRB's advertising guidelines."
The emailed request did not state precisely why the trailer has been flagged by the Entertainment Software Ratings Board, though it is very likely that one particular trailer - the developer walkthrough at this year's E3 - has been identified by the ratings board as a breach of 'Principles and Guidelines for Responsible Advertising Practices'.
The E3 trailer, which can still be found on user-content sites such as YouTube, featured a number of shootouts with various enemies, and on several occasions showed a camera zooming in on an enemy head exploding in slow motion.
It is highly likely that this was seen as a breach of the ESRB's advertising principles, which state that no adverts should feature "graphic and/or excessive depictions of violence ... graphic and/or excessive depictions of blood and/or gore".
The controversy could not have come at a worse time for Bethesda, who see the release of Fallout 3 today in the US and Friday in the UK. Though, some observers have noted, that for the very same reason the controversy and column inches couldn't have come at a better time.