Sega: Wii Is "The Most Expensive Board Game On Earth"

[wraggster]

Speaking with GI.biz, Sega's Darren Williams was asked his thoughts on the Wii. And Darren Williams - like Sega as a whole, we'd wager - are still kind of torn. Sure, some games, and some things are working. Mario & Sonic, that worked a treat. But other things about the Wii present a little more of a challenge:


I think on one hand the Wii has become the most expensive board game on Earth - it's the kind of thing that families will play at Christmas, and probably won't play again throughout the remainder of the year. So things like Wii Sports, Wii Fit to a certain extent, that's great.

Great for Nintendo, maybe. And that's definitely a problem with the Wii, one that may start to rear its head 12-18 months down the line once a lot of these "new" gamers get sick of Wii Sports and Wii Fit. Wonder how companies like Sega (and Nintendo!) are going to overcome it.

http://kotaku.com/5079135/sega-wii-is-the-most-expensive-board-game-on-earth

[grossaffe]

a little late on this one

[lipnox88]

Sega does what nintendon't, unfortunately they don't combine it with marketing and instead release decent games with brutal sales. For all sega has put into the wii, Mario and sonic at the olympics is probably the only place there profiting on the wii these days.