Shrygue
November 26th, 2008, 19:43
via Gizmodo UK (http://uk.gizmodo.com/2008/11/26/apple_forced_to_remove_3g_ipho.html)
You've probably seen the 3G iPhone advert that shows Apple's baby browsing around web pages, fixing GPS locations and downloading files 'really fast'.
The ad states "So what's so great about 3G? It's what helps you get the news, really fast. Find your way, really fast. And download pretty much anything, really fast. The new iPhone 3G. The internet, you guessed it, really fast."
Well, following a number of complaints from customers about the fact that their iPhone doesn't even come close to the sorts of speeds shown, the Advertising Standards Authority (ASA) has rapped the company on the knuckles and ruled that the advert be removed in its current form.
Apple's argument is that the speed shown is relative rather than absolute in comparing the 3G model to the old 2G iPhone but despite the fact that it does state that 'network performance will vary by location' the ASA weren't buying it and said that it would be likely to mislead.
This isn't the first time Apple has 'exaggerated' the features of its products and the ruling leaves the company rather red-faced so soon after its rather puerile mickey-taking of Microsoft (http://uk.gizmodo.com/2008/10/22/microsoft_refuses_to_get_drawn.html) in a recent campaign.
You've probably seen the 3G iPhone advert that shows Apple's baby browsing around web pages, fixing GPS locations and downloading files 'really fast'.
The ad states "So what's so great about 3G? It's what helps you get the news, really fast. Find your way, really fast. And download pretty much anything, really fast. The new iPhone 3G. The internet, you guessed it, really fast."
Well, following a number of complaints from customers about the fact that their iPhone doesn't even come close to the sorts of speeds shown, the Advertising Standards Authority (ASA) has rapped the company on the knuckles and ruled that the advert be removed in its current form.
Apple's argument is that the speed shown is relative rather than absolute in comparing the 3G model to the old 2G iPhone but despite the fact that it does state that 'network performance will vary by location' the ASA weren't buying it and said that it would be likely to mislead.
This isn't the first time Apple has 'exaggerated' the features of its products and the ruling leaves the company rather red-faced so soon after its rather puerile mickey-taking of Microsoft (http://uk.gizmodo.com/2008/10/22/microsoft_refuses_to_get_drawn.html) in a recent campaign.