wraggster
January 12th, 2009, 20:14
A survey conducted on behalf of Nintendo to help market Personal Trainer: Math for the DS finds that one in five children believe they're more likely to become famous than excel at math.
The study, conducted by Wakefield Research on Nintendo's behalf, basically comes to the conclusion that about 20% of the nation's school children could really use a copy of Personal Trainer: Math, the fun and easy way to overcome the math anxiety that's trodding on the toes of kids around the country. 18 percent called math "boring." Another 13 percent called it "torture." What happened to the magic of learning? Apparently Nintendo has found it.
“Personal Trainer: Math provides a fun antidote for math anxiety,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “People can keep their math skills sharp while tracking their progress every day to see how they improve.”
All marketing cynicism aside, I wholly approve of titles like Personal Trainer: Math. When your product is in the hands of some many people around the world, providing tools to help said people improve themselves is a very responsible thing to do. Check out the release below for more marketing and math anxiety facts
http://kotaku.com/5129354/nintendo-children-afraid-of-math-math-trainer-can-help
The study, conducted by Wakefield Research on Nintendo's behalf, basically comes to the conclusion that about 20% of the nation's school children could really use a copy of Personal Trainer: Math, the fun and easy way to overcome the math anxiety that's trodding on the toes of kids around the country. 18 percent called math "boring." Another 13 percent called it "torture." What happened to the magic of learning? Apparently Nintendo has found it.
“Personal Trainer: Math provides a fun antidote for math anxiety,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “People can keep their math skills sharp while tracking their progress every day to see how they improve.”
All marketing cynicism aside, I wholly approve of titles like Personal Trainer: Math. When your product is in the hands of some many people around the world, providing tools to help said people improve themselves is a very responsible thing to do. Check out the release below for more marketing and math anxiety facts
http://kotaku.com/5129354/nintendo-children-afraid-of-math-math-trainer-can-help