wraggster
May 20th, 2009, 20:31
http://www.blogcdn.com/www.joystiq.com/media/2009/05/smart051909.jpg
What kind of car would you associate with Sonic the Hedgehog? Does Sonic have any defining characteristics that some cars share? Ah, that's right! He's small! Smaller than a normal car.
... at least, that's how Sega of France's thinking seems to have gone. A Sega fan spotted this Sonic Unleashed-branded Smart and sent a picture into Sega's Sonic blog. We suppose it's appropriate given the game it's advertising: it makes as much sense to pitch a game about running fast with a pokey, bulbous little car as it does to make half of that game about a stretchy-armed werehog. At least the car's mostly blue.
http://www.joystiq.com/2009/05/19/segas-promotional-smart-car-displays-not-so-smart-marketing/
What kind of car would you associate with Sonic the Hedgehog? Does Sonic have any defining characteristics that some cars share? Ah, that's right! He's small! Smaller than a normal car.
... at least, that's how Sega of France's thinking seems to have gone. A Sega fan spotted this Sonic Unleashed-branded Smart and sent a picture into Sega's Sonic blog. We suppose it's appropriate given the game it's advertising: it makes as much sense to pitch a game about running fast with a pokey, bulbous little car as it does to make half of that game about a stretchy-armed werehog. At least the car's mostly blue.
http://www.joystiq.com/2009/05/19/segas-promotional-smart-car-displays-not-so-smart-marketing/