Sony timing its PS3 price cut to roll with Madden, homework?

[wraggster]

Sony showed us a lot of things at this year's E3 -- some expected, some rather less-so -- but they didn't show us the primary thing shareholders and fans were hoping for: a price cut. That most expensive of gaming consoles still retails its lead in the brutal MSRP wars, but a Sterne Agee analyst indicates that Sony is just biding its time. According to the always accurate "industry sources," the PS3 will receive a $100 drop sometime in the middle of August, just in time for the launch of Madden NFL 10. That would also coincide with back to school shopping, apparently a popular time for buying consoles by parents who want to give their kids every chance in the world to fail thanks to spending too much time robbing graves in Uncharted.

http://www.engadget.com/2009/06/09/sony-timing-its-ps3-price-cut-to-roll-with-madden-homework/