wraggster
August 25th, 2009, 15:43
http://www.blogcdn.com/www.engadget.com/media/2009/08/25aug09_cashmashbm.jpg
If you're trying to innovate and be more inclusive, it's fine to have a local dialect -- as ATMs run by Bank Machine are doing in East London over the next few months -- but for the love of uncle Fred, don't use a lingo associated with wide boys and notorious criminals. For our American audience, imagine your reaction if your ATM asked if you'd like to "withdrizzle yo' monizzle, homie." Of course, in a world that already includes a Cockney Bible (not a joke), this sort of thing seems positively tame, and it is after all just an option.
http://www.engadget.com/2009/08/25/uk-atms-use-cockney-slang-we-dont-adam-n-eve-it/
If you're trying to innovate and be more inclusive, it's fine to have a local dialect -- as ATMs run by Bank Machine are doing in East London over the next few months -- but for the love of uncle Fred, don't use a lingo associated with wide boys and notorious criminals. For our American audience, imagine your reaction if your ATM asked if you'd like to "withdrizzle yo' monizzle, homie." Of course, in a world that already includes a Cockney Bible (not a joke), this sort of thing seems positively tame, and it is after all just an option.
http://www.engadget.com/2009/08/25/uk-atms-use-cockney-slang-we-dont-adam-n-eve-it/