LyonHrt
August 31st, 2009, 15:35
http://www.blogcdn.com/www.joystiq.com/media/2009/08/beatlesrockband580.jpg
It appears that Viacom, parent company of MTV Games and Harmonix, guaranteed a minimum of $10 million, along with another potential $40 million in royalties, to its respective estates for the use of The Beatles in the upcoming Rock Band game. Sources familiar with the deal tell The LA Times that the "royalty rates on [the deal] are not even comparable to anything that has been done before." All this cash is being thrown around in the midst of a revenue decline in the rhythm genre.
MTV Games is seemingly taking even more steps away from producing and distributing peripherals. Paul DeGooyer, senior vice president at the company, explains that its "core competency is media" -- he'd rather let Activision "take on the burden of getting those super-tight margin instruments out there."
Source joystiq (http://www.joystiq.com/2009/08/31/mtv-spent-big-for-the-beatles-slowly-backing-away-from-peripher/).
It appears that Viacom, parent company of MTV Games and Harmonix, guaranteed a minimum of $10 million, along with another potential $40 million in royalties, to its respective estates for the use of The Beatles in the upcoming Rock Band game. Sources familiar with the deal tell The LA Times that the "royalty rates on [the deal] are not even comparable to anything that has been done before." All this cash is being thrown around in the midst of a revenue decline in the rhythm genre.
MTV Games is seemingly taking even more steps away from producing and distributing peripherals. Paul DeGooyer, senior vice president at the company, explains that its "core competency is media" -- he'd rather let Activision "take on the burden of getting those super-tight margin instruments out there."
Source joystiq (http://www.joystiq.com/2009/08/31/mtv-spent-big-for-the-beatles-slowly-backing-away-from-peripher/).