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View Full Version : Why Is Marketing To Female Gamers Considered Challenging?



wraggster
October 15th, 2009, 00:06
http://cache.gawkerassets.com/assets/images/39/2009/10/160x120_gamesforgirls.jpg

The Wall Street Journal just published a re-hash of the same article I've been reading for the last few years: Gaming marketers still don't know how to appeal to women. Here's a thought: segment the ****ing market!

http://jezebel.com/5381665/why-is-marketing-to-female-gamers-considered-challenging