allaboutsymbian
December 15th, 2009, 00:05
http://www.blogcdn.com/www.engadget.com/media/2009/12/14dec98bf3ubracz.jpgAsustek has informed the Taiwanese Stock Exchange that it will completely spin off its motherboard and graphics card subsidiary, Pegatron (http://www.engadget.com/tag/pegatron), in July 2010. The split is driven by the parent company's (http://www.engadget.com/2008/01/03/asus-formally-splits-into-three-companies/) desire to continue its competition against the likes of HP and Dell under the ASUS (http://www.engadget.com/tag/asus) brandname, while still collecting ODM and motherboard orders from those same companies for its manufacturing business. For its part, the newly self-governing Pegatron will be expected to advance the ASRock (http://www.engadget.com/tag/asrock) brand up from its current entry-level position and into the mainstream. We don't know how well that's going to go down, but at least the mobo market will be primed to embrace a new name after the heartbreak of losing old stalwarts like Abit (http://hd.engadget.com/2006/05/11/abit-il-80mv-first-motherboard-with-hdmi-output/) and now ASUS.
[Thanks, Mack S]Asustek to spin off motherboard and GPU business under Pegatron brand (http://www.engadget.com/2009/12/14/asustek-to-spin-off-motherboard-and-gpu-business-under-pegatron/) originally appeared on Engadget (http://www.engadget.com) on Mon, 14 Dec 2009 18:59:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
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[Thanks, Mack S]Asustek to spin off motherboard and GPU business under Pegatron brand (http://www.engadget.com/2009/12/14/asustek-to-spin-off-motherboard-and-gpu-business-under-pegatron/) originally appeared on Engadget (http://www.engadget.com) on Mon, 14 Dec 2009 18:59:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.engadget.com/2009/12/14/asustek-to-spin-off-motherboard-and-gpu-business-under-pegatron/) | http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gifXbit Labs (http://www.xbitlabs.com/news/mainboards/display/20091211171248_Asus_to_Spin_Off_Pegatron_Technolog ies_Completely.html) | Email this (http://www.engadget.com/forward/19280621/) | Comments (http://www.engadget.com/2009/12/14/asustek-to-spin-off-motherboard-and-gpu-business-under-pegatron/#comments)
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