retroremakes
December 19th, 2009, 17:40
http://cache.gawker.com/assets/images/gizmodo/2009/12/avatar_papyrus_twitter.jpgWhen someone's spending $300 million on the most technically ambitious film ever, you'd think some of that money would go towards making a custom font. Apparently James had other stuff to worry about, though, because Avatar's subtitles are in Papyrus.
According to the countless tweets on the subject, what may be the second most hated font of all time (because nothing is worse than Comic Sans) spends some considerable time up on the screen. According to this post (http://www.bleedingcool.com/2009/08/24/font-watch-has-the-recession-affected-the-avatar-papyrus-choice/), it's been the font used in all of the promotional materials up until this point.
So, is it actually Papyrus, or a custom-built font that just happens to look exactly like Papyrus? Here's a sample:
http://cache.gawker.com/assets/images/4/2009/12/500x_avatar_papyrus.jpgYou decide. [Twitter (http://twitter.com/search?q=avatar%20papyrus), Thanks Michael]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feedads.g.doubleclick.net/~a/UawdqNnvv62VV0CzFNZLINMs0tg/0/di</img> (http://feedads.g.doubleclick.net/~a/UawdqNnvv62VV0CzFNZLINMs0tg/0/da)
http://feedads.g.doubleclick.net/~a/UawdqNnvv62VV0CzFNZLINMs0tg/1/di</img> (http://feedads.g.doubleclick.net/~a/UawdqNnvv62VV0CzFNZLINMs0tg/1/da)
http://feeds.feedburner.com/~ff/gizmodo/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ZJLb6SgRnKQ:zp9mRG5qvbA:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/gizmodo/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ZJLb6SgRnKQ:zp9mRG5qvbA:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/gizmodo/full?i=ZJLb6SgRnKQ:zp9mRG5qvbA:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ZJLb6SgRnKQ:zp9mRG5qvbA:D7DqB2pKExk) http://feeds.feedburner.com/~ff/gizmodo/full?i=ZJLb6SgRnKQ:zp9mRG5qvbA:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ZJLb6SgRnKQ:zp9mRG5qvbA:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/gizmodo/full/~4/ZJLb6SgRnKQ
More... (http://feeds.gawker.com/~r/gizmodo/full/~3/ZJLb6SgRnKQ/i-spent-300-million-on-this-movie-and-all-i-got-were-these-lousy-papyrus-subtitles)
According to the countless tweets on the subject, what may be the second most hated font of all time (because nothing is worse than Comic Sans) spends some considerable time up on the screen. According to this post (http://www.bleedingcool.com/2009/08/24/font-watch-has-the-recession-affected-the-avatar-papyrus-choice/), it's been the font used in all of the promotional materials up until this point.
So, is it actually Papyrus, or a custom-built font that just happens to look exactly like Papyrus? Here's a sample:
http://cache.gawker.com/assets/images/4/2009/12/500x_avatar_papyrus.jpgYou decide. [Twitter (http://twitter.com/search?q=avatar%20papyrus), Thanks Michael]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feedads.g.doubleclick.net/~a/UawdqNnvv62VV0CzFNZLINMs0tg/0/di</img> (http://feedads.g.doubleclick.net/~a/UawdqNnvv62VV0CzFNZLINMs0tg/0/da)
http://feedads.g.doubleclick.net/~a/UawdqNnvv62VV0CzFNZLINMs0tg/1/di</img> (http://feedads.g.doubleclick.net/~a/UawdqNnvv62VV0CzFNZLINMs0tg/1/da)
http://feeds.feedburner.com/~ff/gizmodo/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ZJLb6SgRnKQ:zp9mRG5qvbA:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/gizmodo/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ZJLb6SgRnKQ:zp9mRG5qvbA:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/gizmodo/full?i=ZJLb6SgRnKQ:zp9mRG5qvbA:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ZJLb6SgRnKQ:zp9mRG5qvbA:D7DqB2pKExk) http://feeds.feedburner.com/~ff/gizmodo/full?i=ZJLb6SgRnKQ:zp9mRG5qvbA:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/gizmodo/full?a=ZJLb6SgRnKQ:zp9mRG5qvbA:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/gizmodo/full/~4/ZJLb6SgRnKQ
More... (http://feeds.gawker.com/~r/gizmodo/full/~3/ZJLb6SgRnKQ/i-spent-300-million-on-this-movie-and-all-i-got-were-these-lousy-papyrus-subtitles)