wraggster
December 29th, 2009, 10:33
Android and iPhone users show similar usage patterns when it comes to their use of the mobile web and mobile applications, according to eMarketer.
Basing its research on figures from ComScore, it shows that 94% of iPhone users access mobile media, compared to 92% of Android users.
For news and information browsing, both platforms score 80%, while 83% of iPhone owners use apps, compared to 82% of Android users.
By contrast, only 59% of other smartphone owners use apps, although 80% access mobile media and 65% browse for news and information.
Meanwhile, Compete has been tracking usage of apps on both platforms versus the web browser, reporting that 52% of iPhone users spend most of their time using apps - the comparable percentage for Android users is 35%.
"Applications have been vital to the iPhone’s success and Android devices are proving to be no different thus far," says Compete's Elaine Sanfilippo.
http://www.mobile-ent.biz/news/35494/Android-and-iPhone-users-not-so-different-after-all
Basing its research on figures from ComScore, it shows that 94% of iPhone users access mobile media, compared to 92% of Android users.
For news and information browsing, both platforms score 80%, while 83% of iPhone owners use apps, compared to 82% of Android users.
By contrast, only 59% of other smartphone owners use apps, although 80% access mobile media and 65% browse for news and information.
Meanwhile, Compete has been tracking usage of apps on both platforms versus the web browser, reporting that 52% of iPhone users spend most of their time using apps - the comparable percentage for Android users is 35%.
"Applications have been vital to the iPhone’s success and Android devices are proving to be no different thus far," says Compete's Elaine Sanfilippo.
http://www.mobile-ent.biz/news/35494/Android-and-iPhone-users-not-so-different-after-all