indiegames
January 4th, 2010, 14:20
http://cache.gawker.com/assets/images/9/2010/01/500x_prestige.jpg (http://cache.gawker.com/assets/images/9/2010/01/prestige.jpg)Sometimes, the most interesting back-stories can be the ones about the most uninteresting things. Take, for instance, the humble zipper (http://www.amazon.com/Zipper-Exploration-Robert-D-Friedel/dp/0393313654). Or, for a more relevant example, how video game boxes are made.
Gamasutra ran a great interview last week with the creative director of Hamagami/Carroll, a packaging company that's designed the game boxes for titles like Quake Wars, Warhammer Online and Modern Warfare 2 (http://kotaku.com/tag/modernwarfare2/).
Hamagami/Carroll's Justin Carroll says that the process isn't as quick or as easy as you'd think; the company spent two years designing the box for Quake Wars, which he says is necessary because "packaging communicates a deeper story about the game", and that "You can't bullshit a core audience".
Good reading on an under-appreciated part of the creative design process. You can check it out below.
Interview: What's In A Box? Game Packaging Unpacked (http://www.gamesetwatch.com/2010/01/interview_whats_in_a_box_game.php?utm_source=feedb urner&utm_medium=feed&utm_campaign=Feed%3A+gamesetwatch+%28GameSetWatch% 29&utm_content=Google+Reader) [Gamasutra]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Y9sr97IsmSM:xOb9idWjh7M:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Y9sr97IsmSM:xOb9idWjh7M:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=Y9sr97IsmSM:xOb9idWjh7M:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Y9sr97IsmSM:xOb9idWjh7M:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=Y9sr97IsmSM:xOb9idWjh7M:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Y9sr97IsmSM:xOb9idWjh7M:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/Y9sr97IsmSM
More... (http://feeds.gawker.com/~r/kotaku/full/~3/Y9sr97IsmSM/mommy-where-do-game-boxes-come-from)
Gamasutra ran a great interview last week with the creative director of Hamagami/Carroll, a packaging company that's designed the game boxes for titles like Quake Wars, Warhammer Online and Modern Warfare 2 (http://kotaku.com/tag/modernwarfare2/).
Hamagami/Carroll's Justin Carroll says that the process isn't as quick or as easy as you'd think; the company spent two years designing the box for Quake Wars, which he says is necessary because "packaging communicates a deeper story about the game", and that "You can't bullshit a core audience".
Good reading on an under-appreciated part of the creative design process. You can check it out below.
Interview: What's In A Box? Game Packaging Unpacked (http://www.gamesetwatch.com/2010/01/interview_whats_in_a_box_game.php?utm_source=feedb urner&utm_medium=feed&utm_campaign=Feed%3A+gamesetwatch+%28GameSetWatch% 29&utm_content=Google+Reader) [Gamasutra]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Y9sr97IsmSM:xOb9idWjh7M:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Y9sr97IsmSM:xOb9idWjh7M:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=Y9sr97IsmSM:xOb9idWjh7M:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Y9sr97IsmSM:xOb9idWjh7M:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=Y9sr97IsmSM:xOb9idWjh7M:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Y9sr97IsmSM:xOb9idWjh7M:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/Y9sr97IsmSM
More... (http://feeds.gawker.com/~r/kotaku/full/~3/Y9sr97IsmSM/mommy-where-do-game-boxes-come-from)