wraggster
January 4th, 2010, 19:25
Activision, Microsoft and GAME charity drive reaps dividends for charity
Publisher Activision will, as previously pledged, donate £250k to charity War Child following the success of its Game for Good event in conjunction with Game and Microsoft early last month.
In total 1,019,088 gamers logged into Call of Duty: Modern Warfare 2’s multiplayer mode on Xbox Live between Saturday December 5th and Sunday December 6th. Between them they racked up 4.2m hours of gameplay across 3m sessions.
“We would like to thank everyone that got involved with the GAME for Good weekend,” Activision UK MD Andrew Brown stated.
“The response from the fans was amazing and, as such, Activision is delighted to donate a pledge of £250,000 to War Child.” War Child’s Ben Knowles added: “The Game for Good weekend has been very influential in engaging a large UK audience with the issues of the prosecution of war on children.
“Activision’s donation is a truly life changing sum for the thousands of children we support and protect in the world's harshest war affected countries, so we thank everyone that made the campaign such a success.”
Limited Edition War Child wristbands are still available in many branches of GAME.
http://www.mcvuk.com/news/36995/MW2-raises-250k-for-War-Child
Publisher Activision will, as previously pledged, donate £250k to charity War Child following the success of its Game for Good event in conjunction with Game and Microsoft early last month.
In total 1,019,088 gamers logged into Call of Duty: Modern Warfare 2’s multiplayer mode on Xbox Live between Saturday December 5th and Sunday December 6th. Between them they racked up 4.2m hours of gameplay across 3m sessions.
“We would like to thank everyone that got involved with the GAME for Good weekend,” Activision UK MD Andrew Brown stated.
“The response from the fans was amazing and, as such, Activision is delighted to donate a pledge of £250,000 to War Child.” War Child’s Ben Knowles added: “The Game for Good weekend has been very influential in engaging a large UK audience with the issues of the prosecution of war on children.
“Activision’s donation is a truly life changing sum for the thousands of children we support and protect in the world's harshest war affected countries, so we thank everyone that made the campaign such a success.”
Limited Edition War Child wristbands are still available in many branches of GAME.
http://www.mcvuk.com/news/36995/MW2-raises-250k-for-War-Child