indiegames
January 13th, 2010, 17:05
http://cache.gawker.com/assets/images/kotaku/2010/01/modernwartfare.jpg Proving once again that people really enjoy shooting virtual representations of other people, Activision announces that Call of Duty: Modern Warfare 2 has surpassed $1 billion in retail sales.
According to Activision's internal estimates, the second Modern Warfare game from Infinity Ward (http://kotaku.com/tag/infinityward/) sold $550 million in the first five days of release. Now, two months after the November 2009 release, sales have nearly doubled, freeing the publisher to fire off a celebratory $1 billion press release, complete with comment from CEO Bobby Kotick.
"Call of Duty: Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records," said Robert Kotick, CEO of Activision Blizzard. "There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game."
Taking a closer look at the numbers, one could assume that more than half of the people interested in Modern Warfare 2 bought the game within the first five days of release. I'd guess there was a nice little spike around Christmas as well, between gifts and gift card redemptions. I know the game figured big in terms of eBay sales for the holiday season (http://kotaku.com/5437760/the-2009-ebay-holiday-video-game-grey-market-report) as well. Years of doing eBay Grey Market pieces have me craving day-to-day data so I can analyze sales patterns. There was a time I could simply appreciate a celebratory sales press release for what it was. I miss those days.
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More... (http://feeds.gawker.com/~r/kotaku/full/~3/LcekFwljssg/youve-purchased-1-billion-worth-of-modern-warfare-2)
According to Activision's internal estimates, the second Modern Warfare game from Infinity Ward (http://kotaku.com/tag/infinityward/) sold $550 million in the first five days of release. Now, two months after the November 2009 release, sales have nearly doubled, freeing the publisher to fire off a celebratory $1 billion press release, complete with comment from CEO Bobby Kotick.
"Call of Duty: Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records," said Robert Kotick, CEO of Activision Blizzard. "There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game."
Taking a closer look at the numbers, one could assume that more than half of the people interested in Modern Warfare 2 bought the game within the first five days of release. I'd guess there was a nice little spike around Christmas as well, between gifts and gift card redemptions. I know the game figured big in terms of eBay sales for the holiday season (http://kotaku.com/5437760/the-2009-ebay-holiday-video-game-grey-market-report) as well. Years of doing eBay Grey Market pieces have me craving day-to-day data so I can analyze sales patterns. There was a time I could simply appreciate a celebratory sales press release for what it was. I miss those days.
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1)http://a.rfihub.com/eus.gif?eui=2226http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=LcekFwljssg:9SDWnbppopo:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=LcekFwljssg:9SDWnbppopo:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=LcekFwljssg:9SDWnbppopo:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=LcekFwljssg:9SDWnbppopo:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=LcekFwljssg:9SDWnbppopo:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=LcekFwljssg:9SDWnbppopo:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/LcekFwljssg
More... (http://feeds.gawker.com/~r/kotaku/full/~3/LcekFwljssg/youve-purchased-1-billion-worth-of-modern-warfare-2)