indiegames
January 14th, 2010, 16:05
http://cache.gawker.com/assets/images/9/2010/01/500x_mw2buy.jpgDigital purchases might be the future, but that's just the thing with the future; it's in the future. Today is the present, and today, people still prefer buying things that are pressed on plastic and come in boxes.
A study performed by the NPD Group has found that during Q3 2009 (August-September), 90% of all game purchases were "physical", meaning they came on a disc or cartridge. Leaving the other 10% of purchases to be...anyone? Yes, digital, meaning they were downloaded.
The study also had some interesting numbers on games piracy, especially if you're a Nintendo, Microsoft or Sony executive gripped by fear: "only" six million gamers admitted to downloading games illegally during the same period. Six million sounds like a lot, but the NPD Group say that's only 4% of all gamers.
And of that 4%, 72% of the pirating was being done on PC and Mac. So while console piracy is definitely a problem, it's might not be the epidemic some platform holders and publishers would have you believe.
NPD: 90 Percent Of Paid Game Purchases Were Physical In Q3 (http://www.gamasutra.com/view/news/26736/NPD_90_Percent_Of_Paid_Game_Purchases_Were_Physica l_In_Q3.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GamasutraNews+%28Gamasutra+Ne ws%29&utm_content=Google+Reader) [Gamasutra]
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http://feeds.feedburner.com/~r/kotaku/full/~4/IU0knmBxodA
More... (http://feeds.gawker.com/~r/kotaku/full/~3/IU0knmBxodA/most-people-are-still-buying-boxed-copies-of-games)
A study performed by the NPD Group has found that during Q3 2009 (August-September), 90% of all game purchases were "physical", meaning they came on a disc or cartridge. Leaving the other 10% of purchases to be...anyone? Yes, digital, meaning they were downloaded.
The study also had some interesting numbers on games piracy, especially if you're a Nintendo, Microsoft or Sony executive gripped by fear: "only" six million gamers admitted to downloading games illegally during the same period. Six million sounds like a lot, but the NPD Group say that's only 4% of all gamers.
And of that 4%, 72% of the pirating was being done on PC and Mac. So while console piracy is definitely a problem, it's might not be the epidemic some platform holders and publishers would have you believe.
NPD: 90 Percent Of Paid Game Purchases Were Physical In Q3 (http://www.gamasutra.com/view/news/26736/NPD_90_Percent_Of_Paid_Game_Purchases_Were_Physica l_In_Q3.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GamasutraNews+%28Gamasutra+Ne ws%29&utm_content=Google+Reader) [Gamasutra]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IU0knmBxodA:xI13vkJqjEE:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IU0knmBxodA:xI13vkJqjEE:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=IU0knmBxodA:xI13vkJqjEE:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IU0knmBxodA:xI13vkJqjEE:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=IU0knmBxodA:xI13vkJqjEE:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IU0knmBxodA:xI13vkJqjEE:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/IU0knmBxodA
More... (http://feeds.gawker.com/~r/kotaku/full/~3/IU0knmBxodA/most-people-are-still-buying-boxed-copies-of-games)