wraggster
July 6th, 2006, 18:55
Sales of the Xbox 360 are not much better than the Xbox, which was itself shunned by most Japanese gamers. Despite a more concerted effort from Microsoft this time, the Xbox 360 has only sold around 150,000 units since it launched in December and it's regularly the worst seller on the charts. But Microsoft told Kikizo that it's not giving up yet.
"We're committed to Japan for the long run, and we're off to a solid but not spectacular start, and I think that's what we expected to happen," Microsoft's Shane Kim told Kikizo recently.
Kim pointed out that success in Japan is dependent on game makers making games specifically for the Japanese audience.
"We're committed to Japan for the long run, and we're off to a solid but not spectacular start, and I think that's what we expected to happen," Microsoft's Shane Kim told Kikizo recently.
Kim pointed out that success in Japan is dependent on game makers making games specifically for the Japanese audience.