indiegames
January 20th, 2010, 02:20
Blizzard's sphere of influence knows no bounds as Swedish health care and beauty company Oriflame's recent Russian shampoo ad confirms. See if you can spot the World of Warcraft (http://kotaku.com/tag/worldofwarcraft/) influence.
If your memory is hazy, Blizzard's epic frosty trailer for the Wrath of the Lich King expansion is embedded below. As egear (http://egear.ru/archive/wow-weird-overlord) points out, Russian figure skater Evgeni Plushenko does a pretty flamboyant version of Arthas in the Glacier Ice shampoo-shilling spot, much shorter than its World of Warcraft influence.
Sure, freeing a giant bottle of shampoo from its icy tomb with your dainty skate blade isn't exactly the same as unleashing a dragon skeleton with the aide of Frostmourne, but I think you'll see the similarities.
http://cache.gawker.com/assets/images/kotaku/2010/01/pcrg_o9tnju.jpg
A few shot-to-shot comparisons capped by egear might drive the point home.
World of Warcraft, for one, welcomes its new russian batman overlord. (http://egear.ru/archive/wow-weird-overlord) [egear - thanks, apismenny!]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Ulsgw8tG5Ho:Y14oxfeO9kE:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Ulsgw8tG5Ho:Y14oxfeO9kE:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=Ulsgw8tG5Ho:Y14oxfeO9kE:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Ulsgw8tG5Ho:Y14oxfeO9kE:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=Ulsgw8tG5Ho:Y14oxfeO9kE:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Ulsgw8tG5Ho:Y14oxfeO9kE:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/Ulsgw8tG5Ho
More... (http://feeds.gawker.com/~r/kotaku/full/~3/Ulsgw8tG5Ho/when-world-of-warcraft-influences-russian-shampoo-ads)
If your memory is hazy, Blizzard's epic frosty trailer for the Wrath of the Lich King expansion is embedded below. As egear (http://egear.ru/archive/wow-weird-overlord) points out, Russian figure skater Evgeni Plushenko does a pretty flamboyant version of Arthas in the Glacier Ice shampoo-shilling spot, much shorter than its World of Warcraft influence.
Sure, freeing a giant bottle of shampoo from its icy tomb with your dainty skate blade isn't exactly the same as unleashing a dragon skeleton with the aide of Frostmourne, but I think you'll see the similarities.
http://cache.gawker.com/assets/images/kotaku/2010/01/pcrg_o9tnju.jpg
A few shot-to-shot comparisons capped by egear might drive the point home.
World of Warcraft, for one, welcomes its new russian batman overlord. (http://egear.ru/archive/wow-weird-overlord) [egear - thanks, apismenny!]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Ulsgw8tG5Ho:Y14oxfeO9kE:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Ulsgw8tG5Ho:Y14oxfeO9kE:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=Ulsgw8tG5Ho:Y14oxfeO9kE:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Ulsgw8tG5Ho:Y14oxfeO9kE:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=Ulsgw8tG5Ho:Y14oxfeO9kE:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=Ulsgw8tG5Ho:Y14oxfeO9kE:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/Ulsgw8tG5Ho
More... (http://feeds.gawker.com/~r/kotaku/full/~3/Ulsgw8tG5Ho/when-world-of-warcraft-influences-russian-shampoo-ads)