indiegames
January 22nd, 2010, 22:40
http://cache.gawker.com/assets/images/kotaku/2010/01/soe.jpg Sony Online Entertainment (http://kotaku.com/tag/sonyonlineentertainment/) rallied its players in support of earthquake-ravaged Haiti over last weekend, leveraging the allure of exclusive in-game items to raise $25,000.
MMO players are as charitable as they are in-game exclusive crazy, as SOE proved over the weekend. From January 15th to the 18th, players of EverQuest, EverQuest II, and Free Realms (http://kotaku.com/tag/freerealms/) were invited to purchase special items from the games' in-game Marketplaces, with the company donating $10 for every item sold to the American Red Cross' aid efforts in Haiti. Players could choose from the Haiti Relief (http://kotaku.com/tag/haitirelief/) Plush Bear in EQ, the Protectors of the Faydark Crate in EQII, or Zando, the spiked T-Rex in family-friendly Free Realms. Items were sold for 500 Station Cash apiece, which equals around $5 in real money.
"In just three days we were able to reach our goal of $25,000 and it's all because of the generosity of our players," said John Smedley, president of Sony Online Entertainment. "They really stepped up for a good cause and we're proud to lend support to the estimated 3 million Haitians affected by the recent earthquakes."
This is Sony Online Entertainment's second charity project of 2010, with its month-long Child's Play charity drive generating $26,900. T Haiti drive generating nearly that in only three days, it says something about both the dire situation in the island nation, and SOE fans' love of in-game swag. We'll go ahead and assume it was mainly the former.
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1)http://a.rfihub.com/eus.gif?eui=2226http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=oljWmYyBZbw:VY944I45Obo:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=oljWmYyBZbw:VY944I45Obo:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=oljWmYyBZbw:VY944I45Obo:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=oljWmYyBZbw:VY944I45Obo:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=oljWmYyBZbw:VY944I45Obo:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=oljWmYyBZbw:VY944I45Obo:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/oljWmYyBZbw
More... (http://feeds.gawker.com/~r/kotaku/full/~3/oljWmYyBZbw/soe-raises-25000-for-haiti)
MMO players are as charitable as they are in-game exclusive crazy, as SOE proved over the weekend. From January 15th to the 18th, players of EverQuest, EverQuest II, and Free Realms (http://kotaku.com/tag/freerealms/) were invited to purchase special items from the games' in-game Marketplaces, with the company donating $10 for every item sold to the American Red Cross' aid efforts in Haiti. Players could choose from the Haiti Relief (http://kotaku.com/tag/haitirelief/) Plush Bear in EQ, the Protectors of the Faydark Crate in EQII, or Zando, the spiked T-Rex in family-friendly Free Realms. Items were sold for 500 Station Cash apiece, which equals around $5 in real money.
"In just three days we were able to reach our goal of $25,000 and it's all because of the generosity of our players," said John Smedley, president of Sony Online Entertainment. "They really stepped up for a good cause and we're proud to lend support to the estimated 3 million Haitians affected by the recent earthquakes."
This is Sony Online Entertainment's second charity project of 2010, with its month-long Child's Play charity drive generating $26,900. T Haiti drive generating nearly that in only three days, it says something about both the dire situation in the island nation, and SOE fans' love of in-game swag. We'll go ahead and assume it was mainly the former.
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1)http://a.rfihub.com/eus.gif?eui=2226http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=oljWmYyBZbw:VY944I45Obo:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=oljWmYyBZbw:VY944I45Obo:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=oljWmYyBZbw:VY944I45Obo:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=oljWmYyBZbw:VY944I45Obo:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=oljWmYyBZbw:VY944I45Obo:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=oljWmYyBZbw:VY944I45Obo:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/oljWmYyBZbw
More... (http://feeds.gawker.com/~r/kotaku/full/~3/oljWmYyBZbw/soe-raises-25000-for-haiti)