indiegames
February 2nd, 2010, 07:05
http://cache.gawker.com/assets/images/9/2010/02/500x_gotohell.jpg (http://cache.gawker.com/assets/images/9/2010/02/gotohell.jpg)As with many of the game's tactless marketing stunts, EA's big Super Bowl trailer for Dante's Inferno (http://kotaku.com/5461323/ea-brings-hell-to-the-super-bowl) has run into a problem: broadcaster CBS has demanded edits to the commercial.
Not for the dark, mature tone of the ad, nor the graphic scenes of violence which punctuate the clip; it's because of the tagline used at the end: "Go To Hell". That was a bridge too far for the TV network, so EA has had to change the final line of the clip to "Hell Awaits" instead.
You can watch the clip as it was intended to air below.
CBS rejects 'Dante's Inferno' Super Bowl ad (video) (http://www.thrfeed.com/2010/02/ea-dantes-inferno-super-bowl-ad-.html) [Hollywood Reporter]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IJtH0wIPna4:BByCrQTI4nc:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IJtH0wIPna4:BByCrQTI4nc:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=IJtH0wIPna4:BByCrQTI4nc:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IJtH0wIPna4:BByCrQTI4nc:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=IJtH0wIPna4:BByCrQTI4nc:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IJtH0wIPna4:BByCrQTI4nc:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/IJtH0wIPna4
More... (http://feeds.gawker.com/~r/kotaku/full/~3/IJtH0wIPna4/cbs-not-happy-with-dantes-inferno-super-bowl-commercial)
Not for the dark, mature tone of the ad, nor the graphic scenes of violence which punctuate the clip; it's because of the tagline used at the end: "Go To Hell". That was a bridge too far for the TV network, so EA has had to change the final line of the clip to "Hell Awaits" instead.
You can watch the clip as it was intended to air below.
CBS rejects 'Dante's Inferno' Super Bowl ad (video) (http://www.thrfeed.com/2010/02/ea-dantes-inferno-super-bowl-ad-.html) [Hollywood Reporter]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IJtH0wIPna4:BByCrQTI4nc:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IJtH0wIPna4:BByCrQTI4nc:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=IJtH0wIPna4:BByCrQTI4nc:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IJtH0wIPna4:BByCrQTI4nc:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=IJtH0wIPna4:BByCrQTI4nc:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=IJtH0wIPna4:BByCrQTI4nc:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/IJtH0wIPna4
More... (http://feeds.gawker.com/~r/kotaku/full/~3/IJtH0wIPna4/cbs-not-happy-with-dantes-inferno-super-bowl-commercial)