indiegames
February 2nd, 2010, 23:40
http://cache.gawker.com/assets/images/9/2010/02/500x_guitar_hero.jpgSay goodbye to the old Guitar Hero (http://kotaku.com/tag/guitarhero/) CEO Dan Rosensweig (http://kotaku.com/tag/danrosensweig/). He's leaving the position at Activision after less than a year, a year in which the Guitar Hero (and DJ Hero and Band Hero) franchise didn't do so well.
And please welcome the new Guitar Hero boss, David Haddad (http://kotaku.com/tag/davidhaddad/), formerly the COO of the Guitar Hero brand who will assume the operational duties of giving us more Hero branded games in 2010. Why the change? Probably the aforementioned not-doing-so-well.
As the LA Times (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/02/activisions-guitar-hero-chief-exits-after-less-than-a-year.html) illustrates in informative numbers, Guitar Hero 5 sold less than a million in the United States last year compared to its predecessor Guitar Hero: World Tour's 3.4 million. There are similarly unimpressive numbers for DJ Hero, Band Hero and the brand's most recent effort Guitar Hero: Van Halen, which the NPD Group estimates sold just 64,000 copies.
We've already set expectations to anticipate fewer Guitar Hero titles in 2010 (http://kotaku.com/5404532/expect-fewer-hero-games-from-activision-in-2010), per ex-CEO Rosensweig, but we now expect even fewer than before.
Activision's Guitar Hero chief exits after less than a year (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/02/activisions-guitar-hero-chief-exits-after-less-than-a-year.html) [LA Times]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CRh0CiUwhpY:Zg-r3U161pI:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CRh0CiUwhpY:Zg-r3U161pI:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=CRh0CiUwhpY:Zg-r3U161pI:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CRh0CiUwhpY:Zg-r3U161pI:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=CRh0CiUwhpY:Zg-r3U161pI:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CRh0CiUwhpY:Zg-r3U161pI:V_sGLiPBpWU)
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More... (http://feeds.gawker.com/~r/kotaku/full/~3/CRh0CiUwhpY/meet-the-new-guitar-hero-boss-not-the-old-guitar-hero-boss)
And please welcome the new Guitar Hero boss, David Haddad (http://kotaku.com/tag/davidhaddad/), formerly the COO of the Guitar Hero brand who will assume the operational duties of giving us more Hero branded games in 2010. Why the change? Probably the aforementioned not-doing-so-well.
As the LA Times (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/02/activisions-guitar-hero-chief-exits-after-less-than-a-year.html) illustrates in informative numbers, Guitar Hero 5 sold less than a million in the United States last year compared to its predecessor Guitar Hero: World Tour's 3.4 million. There are similarly unimpressive numbers for DJ Hero, Band Hero and the brand's most recent effort Guitar Hero: Van Halen, which the NPD Group estimates sold just 64,000 copies.
We've already set expectations to anticipate fewer Guitar Hero titles in 2010 (http://kotaku.com/5404532/expect-fewer-hero-games-from-activision-in-2010), per ex-CEO Rosensweig, but we now expect even fewer than before.
Activision's Guitar Hero chief exits after less than a year (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/02/activisions-guitar-hero-chief-exits-after-less-than-a-year.html) [LA Times]
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CRh0CiUwhpY:Zg-r3U161pI:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CRh0CiUwhpY:Zg-r3U161pI:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=CRh0CiUwhpY:Zg-r3U161pI:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CRh0CiUwhpY:Zg-r3U161pI:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=CRh0CiUwhpY:Zg-r3U161pI:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=CRh0CiUwhpY:Zg-r3U161pI:V_sGLiPBpWU)
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More... (http://feeds.gawker.com/~r/kotaku/full/~3/CRh0CiUwhpY/meet-the-new-guitar-hero-boss-not-the-old-guitar-hero-boss)