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View Full Version : Sony Still Losing Dollars On Every PS3 Sold (But Not As Much!) [Business]



indiegames
February 6th, 2010, 06:05
http://cache.gawker.com/assets/images/9/2010/02/500x_ps3top_01.jpg (http://cache.gawker.com/assets/images/9/2010/02/ps3top_01.jpg)Last we checked, Sony was losing money on every PS3 sold (http://kotaku.com/5424759/report-sony-still-losing-money-on-every-ps3-sold), at $37 a pop. Checking in this week, we find the company is still losing money on every PS3 sold. But now, it's only $18.
Yes, having reduced the functionality and the size of the console, and benefited from natural declines in the cost of component parts since the PS3 launched in 2006, Sony has got the PS3 down to the point where by 2011 the company estimates it'll finally be making money on every console that goes out the door.
Which when you consider it launched at $599 - and Sony's financial troubles of late - is an excellent result for the company.
Cost Cutting Pays Off at Sony (http://online.wsj.com/article/SB10001424052748704259304575044393323649812.html?m od=WSJ_Tech_LEFTTopNews) [Wall Street Journal]


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