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View Full Version : Electronic Arts Scaling Back Third Party Distribution Plans [Bidness]



indiegames
February 10th, 2010, 04:40
http://cache.gawkerassets.com/assets/images/9/2010/02/340x_custom_1265766699362_ea-logo.420.jpgTop-flight titles like Rock Band and Left 4 Dead are distributed by Electronic Arts but the association doesn't mean as much to the company's bottom line. The publisher will be moving away from distributing third-party titles in the coming year.
"While we have great relationships with our partners we are modeling a reduction in our distribution business as we concentrate on higher margin EA owned titles and digital initiatives," EA chief operating officer John Schappert said in yesterday's conference call.
Short-term, that takes $450 million of revenue off of EA's books. Long-term, it means they won't paying the freight on titles they didn't make.
No Rock Band games were listed in EA's upcoming key releases; in fact, all were in-house projects.
EA: Distribution Business To Be Pared Down, Headcount Stable In 2010 (http://www.gamasutra.com/view/news/27157/EA_Distribution_Business_To_Be_Pared_Down_Headcoun t_Stable_In_2010.php)[Gamasutra]


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