indiegames
February 11th, 2010, 00:40
http://cache.gawkerassets.com/assets/images/9/2010/02/340x_custom_1265846624600_2010.jpg"The 2010 NBA All-Star Celebrity Game Presented by Final Fantasy XIII." That's a mouthful of marbles, and we'll get to hear ESPN announcers say it a bunch on Friday thanks to a promotional pact Square Enix inked with the league.
Square Enix announced the sponsorship in a statement put out today. In addition to the sponsorship, there will be a Final Fantasy XIII preview booth at the NBA All-Star Jam Session, which is the fan festival that accompanies the game. This year's all-star game is in Dallas.
The statement said something about how the NBA's fan base overlaps with the younger, video-game playing demographic. But I'm not sure there could have been a more disparate sponsorship of a professional basketball league than a JRPG. Anyway, the celeb game is Friday at 7 p.m. U.S. Eastern time.
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More... (http://feeds.gawker.com/~r/kotaku/full/~3/qRE4Y3H-l-Y/final-fantasy-xiii-gets-title-sponsorship-of-nba-all+star-event)
Square Enix announced the sponsorship in a statement put out today. In addition to the sponsorship, there will be a Final Fantasy XIII preview booth at the NBA All-Star Jam Session, which is the fan festival that accompanies the game. This year's all-star game is in Dallas.
The statement said something about how the NBA's fan base overlaps with the younger, video-game playing demographic. But I'm not sure there could have been a more disparate sponsorship of a professional basketball league than a JRPG. Anyway, the celeb game is Friday at 7 p.m. U.S. Eastern time.
http://ads.pheedo.com/img.phdo?p=1 (http://ads.pheedo.com/click.phdo?p=1) http://a.rfihub.com/eus.gif?eui=2226 http://feeds.feedburner.com/~ff/kotaku/full?d=yIl2AUoC8zA</img> (http://feeds.gawker.com/~ff/kotaku/full?a=qRE4Y3H-l-Y:w5rPeDbYWxM:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/kotaku/full?d=H0mrP-F8Qgo</img> (http://feeds.gawker.com/~ff/kotaku/full?a=qRE4Y3H-l-Y:w5rPeDbYWxM:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/kotaku/full?i=qRE4Y3H-l-Y:w5rPeDbYWxM:D7DqB2pKExk</img> (http://feeds.gawker.com/~ff/kotaku/full?a=qRE4Y3H-l-Y:w5rPeDbYWxM:D7DqB2pKExk) http://feeds.feedburner.com/~ff/kotaku/full?i=qRE4Y3H-l-Y:w5rPeDbYWxM:V_sGLiPBpWU</img> (http://feeds.gawker.com/~ff/kotaku/full?a=qRE4Y3H-l-Y:w5rPeDbYWxM:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/kotaku/full/~4/qRE4Y3H-l-Y
More... (http://feeds.gawker.com/~r/kotaku/full/~3/qRE4Y3H-l-Y/final-fantasy-xiii-gets-title-sponsorship-of-nba-all+star-event)