indiegames
February 16th, 2010, 18:20
http://cache.gawkerassets.com/assets/images/9/2010/02/500x_custom_1266332257308_1v100mob.jpg When it launched, Xbox Live game show 1 vs. 100 was an experiment. Its success could mean a whole new slate of television-like programming for the gaming console.
"1 vs. 100 was an entirely new space for us," said Aaron Greenberg, director of Product Management for Xbox 360 and Xbox LIVE (http://kotaku.com/5470588/microsoft-this-will-be-the-biggest-year-in-the-history-of-xbox). "In many ways we are pioneering an entirely new category of entertainment and it has been very successful."
Microsoft's work on ad-driven 1 Vs. 100 taught them several things, Greenberg said, like that lowering the barrier to entry helps to create a nearly instant mammoth community. And that advertisers don't need much convincing when the platform they're buying into has a 23 million person audience and a dream demographic.
"It wasn't that hard for us to convince folks" to advertise on 1 vs. 100, he said. "Now we're looking at not just doing more of that, but how do you think about new types of programming on a network of 23 million people."
"We're all over the board with ideas," Greenberg said. "I think 1 vs. 100 was one of those, we will definitely throughout the year reveal more of the innovative things we are thinking about."
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"1 vs. 100 was an entirely new space for us," said Aaron Greenberg, director of Product Management for Xbox 360 and Xbox LIVE (http://kotaku.com/5470588/microsoft-this-will-be-the-biggest-year-in-the-history-of-xbox). "In many ways we are pioneering an entirely new category of entertainment and it has been very successful."
Microsoft's work on ad-driven 1 Vs. 100 taught them several things, Greenberg said, like that lowering the barrier to entry helps to create a nearly instant mammoth community. And that advertisers don't need much convincing when the platform they're buying into has a 23 million person audience and a dream demographic.
"It wasn't that hard for us to convince folks" to advertise on 1 vs. 100, he said. "Now we're looking at not just doing more of that, but how do you think about new types of programming on a network of 23 million people."
"We're all over the board with ideas," Greenberg said. "I think 1 vs. 100 was one of those, we will definitely throughout the year reveal more of the innovative things we are thinking about."
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More... (http://feeds.gawker.com/~r/kotaku/full/~3/dnXo2RjoXYg/more-xbox-programming-coming-after-success-of-1-vs-100)