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View Full Version : Blockbuster Digs Itself a Deeper Grave, Brings Back Late Fees [Blockbuster]



retroremakes
March 2nd, 2010, 19:20
http://cache.gawkerassets.com/assets/images/4/2010/03/500x_504x_blockbusterkid.jpg (http://cache.gawkerassets.com/assets/images/4/2010/03/504x_blockbusterkid.jpg)Blockbuster's not doing so well, closing another 500 locations (http://gizmodo.com/5480585/blockbuster-to-close-500-locations) in an attempt to straighten its ship. The latest tactic? Bringing back late fees (http://gizmodo.com/tag/latefees/), which they ditched back in 2005 (http://www.encyclopedia.com/doc/1G1-127788616.html) in order to compete with Netflix.
Slashfilm says that the late fees will work on a $1-per-day basis up to 10 days, so the most you'll ever have to pay is an extra $10. Blockbuster's reasoning is that people keep new rentals an average of 4.7 days, which "[keeps] that title away from somebody else." Which then means Blockbuster needs to buy more copies of the same movie to satisfy more customers, then try to sell those as pre-rented versions after the hype dies.
Personally, I've been grandfathered in on the Blockbuster Online (http://gizmodo.com/tag/blockbusteronline/) program to still keep getting two free game/video rentals per month, and being able to exchange the online movies for a free in-store rental. That, plus having online rentals, keeps me coming back. But unless Blockbuster figures out an equivalent to Netflix streaming, it's hard to compete. [Slashfilm (http://www.slashfilm.com/2010/03/02/blockbuster-brings-back-late-fees/)]


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