allaboutsymbian
March 16th, 2010, 04:05
http://www.blogcdn.com/www.engadget.com/media/2010/03/03-15-10wp7contoso.jpg
So we noticed this odd "Contoso" label on Microsoft's Windows Phone Marketplace (http://www.engadget.com/2010/03/15/windows-phone-marketplace-for-windows-phone-7-series-unveiled/) press image earlier today, and we finally got to the bottom of it: Microsoft's Todd Biggs says it's a placeholder entry for a carrier-branded section of the store -- instead of having a separate portal and / or store, Verizon or AT&T or whoever can simply sell their content to customers directly through Marketplace. So why Contoso? Todd says it's a random trademark owned by Microsoft used in place of carrier names that doesn't actually mean anything, although we think it suggests adventure, white roadsters, and finely-groomed mustachios. And now you know.Olé, Contoso: Windows Phone Marketplace will integrate carrier-branded stores (http://www.engadget.com/2010/03/15/ole-contoso-windows-phone-marketplace-will-integrate-carrier-b/) originally appeared on Engadget (http://www.engadget.com) on Mon, 15 Mar 2010 23:57:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.engadget.com/2010/03/15/ole-contoso-windows-phone-marketplace-will-integrate-carrier-b/) | | Email this (http://www.engadget.com/forward/19400519/) | Comments (http://www.engadget.com/2010/03/15/ole-contoso-windows-phone-marketplace-will-integrate-carrier-b/#comments)
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So we noticed this odd "Contoso" label on Microsoft's Windows Phone Marketplace (http://www.engadget.com/2010/03/15/windows-phone-marketplace-for-windows-phone-7-series-unveiled/) press image earlier today, and we finally got to the bottom of it: Microsoft's Todd Biggs says it's a placeholder entry for a carrier-branded section of the store -- instead of having a separate portal and / or store, Verizon or AT&T or whoever can simply sell their content to customers directly through Marketplace. So why Contoso? Todd says it's a random trademark owned by Microsoft used in place of carrier names that doesn't actually mean anything, although we think it suggests adventure, white roadsters, and finely-groomed mustachios. And now you know.Olé, Contoso: Windows Phone Marketplace will integrate carrier-branded stores (http://www.engadget.com/2010/03/15/ole-contoso-windows-phone-marketplace-will-integrate-carrier-b/) originally appeared on Engadget (http://www.engadget.com) on Mon, 15 Mar 2010 23:57:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.engadget.com/2010/03/15/ole-contoso-windows-phone-marketplace-will-integrate-carrier-b/) | | Email this (http://www.engadget.com/forward/19400519/) | Comments (http://www.engadget.com/2010/03/15/ole-contoso-windows-phone-marketplace-will-integrate-carrier-b/#comments)
More... (http://www.engadget.com/2010/03/15/ole-contoso-windows-phone-marketplace-will-integrate-carrier-b/)