wraggster
July 31st, 2006, 23:02
News from Arstechnica (http://arstechnica.com/journals/thumbs.ars/2006/7/31/4819)
As we reported yesterday , E3 is alive and kicking, just in a much reduced and more efficient form. Next year's E3 will still be in LA, but will consist of many small press events and more "intimate meetings" between the press and developers instead of the monster show floor of years past.
In a press release, ESA President Doug Lowenstein said that "it has become clear that we need a more intimate program, including higher quality, more personal dialogue with the worldwide media, developers, retailers, and other key industry audiences...It is no longer necessary or efficient to have a single industry 'mega-show."
Downsizing makes a lot of sense. Many small shows that let press see and play games without having to deal with the crush of people all trying to get to the same place makes a lot more sense, and it should put the emphasis back on the games themselves, not huge video screens or live bands.
As we reported yesterday , E3 is alive and kicking, just in a much reduced and more efficient form. Next year's E3 will still be in LA, but will consist of many small press events and more "intimate meetings" between the press and developers instead of the monster show floor of years past.
In a press release, ESA President Doug Lowenstein said that "it has become clear that we need a more intimate program, including higher quality, more personal dialogue with the worldwide media, developers, retailers, and other key industry audiences...It is no longer necessary or efficient to have a single industry 'mega-show."
Downsizing makes a lot of sense. Many small shows that let press see and play games without having to deal with the crush of people all trying to get to the same place makes a lot more sense, and it should put the emphasis back on the games themselves, not huge video screens or live bands.