wraggster
June 2nd, 2010, 14:47
MTV has launched an iPhone app based on its MTV News, offering a mixture of articles, photos and videos.
The free app covers pop culture, music, TV, celebrities and gaming, pulling in stories from the MTV News site, as well as MTV's stable of blogs.
The app will also be heavily tied in to big MTV events like this week's MTV Movie Awards, including a live video stream from the event and its after-parties.
The app has personalisation features to let people choose which news categories they're interested in, and also create photo slideshows to share with friends.
"Extending the reach of the popular MTV News franchise into the app world provides our audience with an additional platform in which to consume our curated pop culture and music news content," says MTV.com's SVP and general manager Kristin Frank.
http://www.mobile-ent.biz/news/37337/MTV-News-now-has-an-iPhone-app
The free app covers pop culture, music, TV, celebrities and gaming, pulling in stories from the MTV News site, as well as MTV's stable of blogs.
The app will also be heavily tied in to big MTV events like this week's MTV Movie Awards, including a live video stream from the event and its after-parties.
The app has personalisation features to let people choose which news categories they're interested in, and also create photo slideshows to share with friends.
"Extending the reach of the popular MTV News franchise into the app world provides our audience with an additional platform in which to consume our curated pop culture and music news content," says MTV.com's SVP and general manager Kristin Frank.
http://www.mobile-ent.biz/news/37337/MTV-News-now-has-an-iPhone-app