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View Full Version : Facebook User Satisfaction Is 'Abysmal'



wraggster
July 20th, 2010, 22:13
American Customer Satisfaction Index recently conducted a survey in which they found that even though Facebook is gaining popularity, they are doing a miserable job of keeping their users satisfied. According to the survey Facebook scored 64 out of 100 for customer satisfaction, which puts the website in line with the satisfaction rates for airlines and cable companies. The survey also includes other websites like YouTube and Wikipedia (which scored considerably higher) and MySpace, which came in slightly lower. (The survey did not include Twitter since many of its members access the site through third-party sites rather than Twitter.com.) The ACSI was founded at the University of Michigan's Ross School of Business, and is based on annual interviews with about 70,000 customers. The group has measured portals and search engines in the past, as well as news and information websites, but this is the first year the ACSI included social networking sites."
UM professor Claes Fornell blogged: "Controversies over privacy issues, frequent changes to user interfaces, and increasing commercialization have positioned the big social networking sites at satisfaction levels well below other Web sites..."

http://tech.slashdot.org/story/10/07/20/1825224/Facebook-User-Satisfaction-Is-Abysmal

Eviltaco64
July 21st, 2010, 02:40
Facebook is pretty sucky. It's useful because there's so many people on it, but it's also much more restrictive and intrusive than Myspace was. On top of that, it's so easy for people you'd rather not be friends with to find you on there.

Youtube is annoying as well with the "we've voluntarily upgraded your channel that looked fine already!" stuff.