wraggster
July 27th, 2010, 20:31
In a fresh move to cash in on what has become a globally popular brand, Sony has announced that it is to expand its licensing program to allow the use of the PlayStation brand on a range of non-gaming products.
In June last year Sony confirmed that it was to liberalise its games licensing program, allowing a wider range of third party manufacturers to manufacture PlayStation-compatible devices.
Now Andriasang reports that Sony intends to licence out use of the PlayStation logo as well as the triangle, circle, square and x icons for use on t-shirts and various other lifestyle products.
These products will also carry carry the ‘Official Licensed Product’ seal.
http://www.mcvuk.com/news/40171/PlayStation-logo-going-global
In June last year Sony confirmed that it was to liberalise its games licensing program, allowing a wider range of third party manufacturers to manufacture PlayStation-compatible devices.
Now Andriasang reports that Sony intends to licence out use of the PlayStation logo as well as the triangle, circle, square and x icons for use on t-shirts and various other lifestyle products.
These products will also carry carry the ‘Official Licensed Product’ seal.
http://www.mcvuk.com/news/40171/PlayStation-logo-going-global