wraggster
September 9th, 2010, 18:06
Google's mobile advertising boss says Apple's latest Developer Program Licence Agreement gives Google and AdMob the green light to continue serving ads into iOS apps.
A change to the terms earlier this year had seemed to lock AdMob out, due to being owned by a rival smartphone platform owner - Google.
Now everything's tickety-boo, according to Google's VP of product management Omar Hamoui.
"Unlike the previous version, these new terms ensure that Apple’s developers have the choice of a variety of advertising solutions (including Google’s and AdMob’s) to earn money and fund their apps," he blogs.
"This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising."
http://www.mobile-ent.biz/news/38583/Google-cheers-Apples-new-developer-licence-agreement
A change to the terms earlier this year had seemed to lock AdMob out, due to being owned by a rival smartphone platform owner - Google.
Now everything's tickety-boo, according to Google's VP of product management Omar Hamoui.
"Unlike the previous version, these new terms ensure that Apple’s developers have the choice of a variety of advertising solutions (including Google’s and AdMob’s) to earn money and fund their apps," he blogs.
"This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising."
http://www.mobile-ent.biz/news/38583/Google-cheers-Apples-new-developer-licence-agreement