wraggster
October 14th, 2010, 13:44
Google's Android OS is 'irrelevant' to women, claims Lady Geek founder Belinda Parmar, citing research carried out by YouGov for her company.
The survey found that less than 5% of 25-39 year-old women would choose an Android smartphone, compared to 11.4% of men in that age group.
"Android provides a perfect example of how not to market a platform to women, and so the Android experience has become irrelevant to more than half of the population," she says.
She'll be presenting the full findings at this month's DroidCon conference in London.
"I know that this may come as a shock to the attendees at Droidcon and I’m prepared for the rotten tomatoes to be thrown, but it is true that Android has a ‘dude’ problem."
Several executives from Google will be speaking at the conference, so Parmar's session promises to be a hot ticket.
http://www.mobile-ent.biz/news/39048/Does-Androids-dude-problem-make-it-irrelevant-to-women
The survey found that less than 5% of 25-39 year-old women would choose an Android smartphone, compared to 11.4% of men in that age group.
"Android provides a perfect example of how not to market a platform to women, and so the Android experience has become irrelevant to more than half of the population," she says.
She'll be presenting the full findings at this month's DroidCon conference in London.
"I know that this may come as a shock to the attendees at Droidcon and I’m prepared for the rotten tomatoes to be thrown, but it is true that Android has a ‘dude’ problem."
Several executives from Google will be speaking at the conference, so Parmar's session promises to be a hot ticket.
http://www.mobile-ent.biz/news/39048/Does-Androids-dude-problem-make-it-irrelevant-to-women