wraggster
August 25th, 2006, 22:12
News Via PSPVault (http://www.psp-vault.com/Article642.psp)
Back in June of this year, Warner Home Video announced that they would run a campaign in Japan offering 22 of their movies in the UMD-Video format for 980 yen (~$8.50 USD) apiece, for a limited time. It sounded like a sweet deal; Warner had no shortage of big names in the lineup, like "Last Samurai," "Harry Potter," and "The Matrix." I managed to pick up the entire Matrix trilogy on UMD-Video for about $25 USD. That's probably the lowest retail price you'll find for UMD-Video titles anywhere in the world.
So was it successful? Is $8.50 USD the "sweet spot" for UMD-Video? I'm not really sure, but we do have some evidence that could point to "yes."
Warner Home Video today announced that they were extending the campaign indefinitely -- meaning you'll be able to buy those 22 titles on UMD-Video for 980 yen apiece whenever you want.
Since Warner Home Video hasn't made an official press release, we have to guess at the motive behind this announcement. Are they extending the campaign because the 980 yen UMDs are selling well? Are they extending the campaign because they didn't sell any and just want to get rid of their stock? Are they extending the campaign to see what happens during the all-important holiday season?
Let's hear your opinions
Just checked AMAZON UK (http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&tag=dcemu-21&camp=1634&creative=6738&path=tg%2Fbrowse%2F-%2F468294) and they are selling Many UMD Films from £6.97, i myself brought Harry Potter 1-3 for £8.97 last month :)
Back in June of this year, Warner Home Video announced that they would run a campaign in Japan offering 22 of their movies in the UMD-Video format for 980 yen (~$8.50 USD) apiece, for a limited time. It sounded like a sweet deal; Warner had no shortage of big names in the lineup, like "Last Samurai," "Harry Potter," and "The Matrix." I managed to pick up the entire Matrix trilogy on UMD-Video for about $25 USD. That's probably the lowest retail price you'll find for UMD-Video titles anywhere in the world.
So was it successful? Is $8.50 USD the "sweet spot" for UMD-Video? I'm not really sure, but we do have some evidence that could point to "yes."
Warner Home Video today announced that they were extending the campaign indefinitely -- meaning you'll be able to buy those 22 titles on UMD-Video for 980 yen apiece whenever you want.
Since Warner Home Video hasn't made an official press release, we have to guess at the motive behind this announcement. Are they extending the campaign because the 980 yen UMDs are selling well? Are they extending the campaign because they didn't sell any and just want to get rid of their stock? Are they extending the campaign to see what happens during the all-important holiday season?
Let's hear your opinions
Just checked AMAZON UK (http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&tag=dcemu-21&camp=1634&creative=6738&path=tg%2Fbrowse%2F-%2F468294) and they are selling Many UMD Films from £6.97, i myself brought Harry Potter 1-3 for £8.97 last month :)