Move sells 1.5m in Europe

[wraggster]

PlayStation 3 motion controller Move has sold around 1.5 million units in Europe, according to Sony's Andrew House.

Speaking to Bloomberg, the head of Sony Europe said the company was looking to increase production of the controller, which launched in the region on September 19.

Move has seen "very significant sales in the first month since launch, somewhere in the region of 1.5 million units for the new controller across just Europe," according to House.

"The initial sales response has been so far in excess of our initial plan that we'll probably be looking at accelerating production."

He also said that Sony is expecting to beat worldwide sales targets of 15 million PlayStation 3 units for the full year, despite the slow down in the overall market.

"Sales have been significantly up year-on-year in a market that has been overall slightly down," offered House.

"We have lots of confidence in our ability to hit our profitability target this year," he added. "But currency movements present significant challenges" he said, referring to the appreciation of the yen.

http://www.gamesindustry.biz/articles/2010-10-15-move-sells-1-5m-in-europe

[WhizzBang]

"The initial sales response has been so far in excess of our initial plan that we'll probably be looking at accelerating production."


They must have had low expectations for this if this is true. 1.5 million across the whole of Europe doesn't sound very impressive, considering the amount of marketing they have done.

[Fonixx]

Early sales mean f*ck all, now it's up to developers to continue supporting it or it's gonna go the same way as Eyetoy and probably Kinect.

[WhizzBang]

One of the advantages the PS3 and 360 have over the Wii is that software companies could come up with software updates that make existing games compatible with move and Kinect.

[Fonixx]

Updates should help but what Move really needs is mountains of shovelware put on PSN, some people might hate the idea but developers need those low production cost games like Wii has to fund the better stuff, but we all know how it's really all gonna pan out.. Sony thinks too much of itself as this premium brand so they'll just get too picky what they let through, and Sony's constantly bad strategy makes us gamers lose out again.