wraggster
February 23rd, 2011, 23:21
http://www.blogcdn.com/www.engadget.com/media/2011/02/02-23-11wp7ad.jpg (http://www.engadget.com/2011/02/23/leaked-windows-phone-7-ads-challenge-your-phone-head-to-head/)
Microsoft's slowed the pace of Windows Phone 7 ads (http://www.engadget.com/tag/windowsphone7,ads) after saturating the airwaves (http://www.engadget.com/2010/10/18/microsoft-to-spend-one-billion-dollars-advertising-kinect-and-wi/) at launch, but it looks like another campaign is about to begin -- WinRumors has a leak of a new set of "Real Time Challenge" interactive web ads that challenge you to complete tasks using your phone against a WP7 device. Challenges include taking a photo and posting it to Facebook, checking Xbox achievements, getting directions, and telling meeting participants you're running late. Not surprisingly, the WP7 device performs handily at everything -- although we're definitely wondering why you'd be checking Xbox achievements in a hurry while on the run. WinRumors also says that the "Your Phone" image is just a placeholder that will be filled in by other devices in the final ads, so we'll see how MS decides to portray other platforms and their apps -- there's a lot of ways to do some of these things on Android and iOS devices. (And, sigh, we would note that "Update system software without fatal errors (http://www.engadget.com/2011/02/23/microsoft-pulls-windows-phone-7-update-from-samsung-phones-until/)" is not a listed activity.) In any event, it's a clever ad idea -- check the video below.
http://www.engadget.com/2011/02/23/leaked-windows-phone-7-ads-challenge-your-phone-head-to-head/
Microsoft's slowed the pace of Windows Phone 7 ads (http://www.engadget.com/tag/windowsphone7,ads) after saturating the airwaves (http://www.engadget.com/2010/10/18/microsoft-to-spend-one-billion-dollars-advertising-kinect-and-wi/) at launch, but it looks like another campaign is about to begin -- WinRumors has a leak of a new set of "Real Time Challenge" interactive web ads that challenge you to complete tasks using your phone against a WP7 device. Challenges include taking a photo and posting it to Facebook, checking Xbox achievements, getting directions, and telling meeting participants you're running late. Not surprisingly, the WP7 device performs handily at everything -- although we're definitely wondering why you'd be checking Xbox achievements in a hurry while on the run. WinRumors also says that the "Your Phone" image is just a placeholder that will be filled in by other devices in the final ads, so we'll see how MS decides to portray other platforms and their apps -- there's a lot of ways to do some of these things on Android and iOS devices. (And, sigh, we would note that "Update system software without fatal errors (http://www.engadget.com/2011/02/23/microsoft-pulls-windows-phone-7-update-from-samsung-phones-until/)" is not a listed activity.) In any event, it's a clever ad idea -- check the video below.
http://www.engadget.com/2011/02/23/leaked-windows-phone-7-ads-challenge-your-phone-head-to-head/