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View Full Version : GAME's 3DS launch dwarfs HMV's



wraggster
March 23rd, 2011, 22:44
HMV may be the official 3DS launch partner, but GAME will dwarf the rival shop-chain's efforts by opening a fleet of 482 GAME and gamestation stores tomorrow night at midnight.
HMV will open 100 (http://www.eurogamer.net/articles/2011-03-09-official-nintendo-3ds-uk-launch-plans).
GAME will also one-up HMV by offering a free 3DS console to the first person in each of the 482 queues.
What's more, the first 100 people queueing at GAME HQ on Oxford Street, London, will be given their choice of a free 3DS game. HMV comes out stronger on this point, having pledged to give 500 queuers at its Oxford Street HQ a free 3DS game.
GAME plans to shower Oxford Street attendees with t-shirts and "midnight snacks" as the night rolls on.
In the celeb stakes, GAME has roped in funnyman Iain Lee to preside over its Oxford Street 3DS launch. HMV is holding a glitzy launch party elsewhere in London. The main acts are comedian Russell Kane and musicians Plan B, Hadouken, DJ Yoda and Parade.
GAME also counts five stores offering the first queuer a free taxi ride home. Come from afar, reader - make them work for their money.
http://www.eurogamer.net/articles/2011-03-23-games-3ds-launch-dwarfs-hmvs